RELATIONSHIP MANAGEMENT

                                 
Relationship management is a professional who works to improve a firm's relationships with both partner firms and customers. Relationship management is generally divided into two fields’ customer relationship management and business relationship management. Both fields share the common goal of facilitating good relationships such that the business maximizes the value of its relationships and maintains a good reputation overall.

Relationship management also is one of the most important management systems that should be in place and as such it should be clearly documented both in policy and in practice. It uses its own virtuous action cycle that acknowledges the joint nature of the effort and ensures that performance increases become inevitable.

In relationship management the partners review the quality of their collaborative relationship and its achievements, adjust their way of working to keep their relationship in step, agree improvements to their processes and behaviors and operate together. Many advantage can we get when we implement the relationship management

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Besides that, by formally managing the essential activities of the joint enterprise it becomes proactive and responsible. It must be supported by objective relationship performance measures that create clear joint

understanding between partners to time, cost and quality. This management system has the ability to always capture joint value within your collaborative business relationships.

Relationship management has the opportunity to create positive or negative customer perceptions based on how well the delivery process is performed. Taking these facts into consideration, it is easy to see that managing relationships between buyers and sellers of transportation services is a process that is critical to successfully meeting the transportation requirements of an organization. This section will discuss the different types of relationships that firms can be involved in, with special attention given to contracts and partnerships. Also discussed will be the concepts of outsourcing and third parties.